This unit revolves around the process of preparing, writing, and finalising a marketing plan. In the preparation phase, you’ll conduct thorough market research, consult with key stakeholders to gather additional context, and review any previous marketing plans and performance data. This information will be compiled to form the foundation for the marketing plan.

When it comes to writing the marketing plan, you’ll define clear marketing objectives aligned with organisational goals and targets. Based on these objectives and considering legal and ethical requirements, you’ll craft marketing strategies. Additionally, you’ll develop a budget, timeline, and action plan that supports these strategies. To ensure accountability and performance assessment, you’ll establish a marketing performance review strategy.

In the finalisation phase, you’ll communicate the marketing plan to relevant stakeholders for approval within the specified format and timeframe. Adjustments may be made based on feedback from key stakeholders. Finally, you’ll distribute the marketing plan for implementation and ensure it is stored in accordance with organisational policies and procedures. This unit equips you with the skills needed to effectively create and implement marketing plans that align with organisational objectives.