Course Content
Prepare to write marketing plan
This topic involves preparing to write a marketing plan by researching market conditions, consulting with stakeholders, reviewing previous plans and performance, and gathering necessary information for plan development.
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Marketing plans – prologue
01:03
Overview of a marketing plan
03:55
Conducting research to understand your market
06:37
Competitor analysis
03:02
The marketing mix
04:07
Write a marketing plan
In this topic you'll create a marketing plan by establishing marketing objectives aligned with organisational goals, crafting strategies in compliance with legal and ethical standards, setting budgets and timelines, outlining action plans, and creating a performance review strategy to assess organisational performance against marketing objectives.
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Drafting the plan details
02:46
Marketing tactics and action plans
05:19
Finalise marketing plan
In this stage, you'll conclude your marketing plan by presenting it to relevant stakeholders for approval, making necessary adjustments based on their feedback, distributing the finalised plan for implementation within set timeframes, and ensuring it's stored in accordance with organisational policies and procedures.
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Presenting the plan in person
06:06
presenting the plan in written form
03:46
Program review
BSBMKG623 Develop marketing plans
About Lesson

It may be most appropriate to present your marketing plan via a formal presentation. A good presentation strategy is to focus on your target audience and their needs. In this case as the marketing opportunities need to be approved by decision makers, the presentation is most likely to be a formal presentation at a meeting. 

Regardless your information should be organised into an introduction, main concepts and a conclusion. You can also use a range of presentation aids such as:

  • printouts/handouts
  • data projector equipment and peripherals
  • audio and visual recordings
  • charts, diagrams, images
  • whiteboard/smart board and markers
  • lighting and sound and the facility.

Also consider some techniques to make presentations interesting such as:

  • using a statistic, a story or a piece of pop culture to make a powerful impression
  • being bold and unexpected with your slides
  • adding humour appropriately
  • making noteworthy statements and asking your audience questions
  • using images, not text. 
  • standing up, moving around and using the space
  • ending with a bang, such as a compelling call to action, a rhetorical question, or a meaningful quotation.

Verbal and non-verbal communication skills are also vital. Effective verbal communication requires solid speaking and listening skills on the part of the presenter.

For post presentation evaluations, consider these models for future reference:

https://www.betterup.com/blog/presentation-feedback-examples

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