It may also be appropriate to present the final marketing plan as an attachment to a short report. Read all the following information about developing a well written report.

When developing your messages and positions that you want to get across to others, you need to think carefully about each audience or ‘stakeholder’ and how they fit with the purpose of your document.

It is crucial to understand the level of interest of each stakeholder in your message. Once you know who you are communicating to and you are able to define what level of support you are seeking from them, you need to consider their perspective.