Course Content
Prepare to write marketing plan
This topic involves preparing to write a marketing plan by researching market conditions, consulting with stakeholders, reviewing previous plans and performance, and gathering necessary information for plan development.
0/5
What is a critical thinking approach?
03:02
Identifying the problem (part 1)
01:42
Identifying the problem (part 2)
02:30
Reviewing how to identify problems
From Problems to Risks
01:52
Write a marketing plan
In this topic you'll create a marketing plan by establishing marketing objectives aligned with organisational goals, crafting strategies in compliance with legal and ethical standards, setting budgets and timelines, outlining action plans, and creating a performance review strategy to assess organisational performance against marketing objectives.
0/3
Sourcing accurate information
02:32
The 5 Why’s
01:40
Resolving issues
Finalise marketing plan
In this stage, you'll conclude your marketing plan by presenting it to relevant stakeholders for approval, making necessary adjustments based on their feedback, distributing the finalised plan for implementation within set timeframes, and ensuring it's stored in accordance with organisational policies and procedures.
0/2
Scoping your options and presenting your decision
01:28
Recording and actioning feedback
01:35
Develop workplace culture and tools for continuous improvement, innovation and learning
This topic focuses on developing a workplace culture that fosters continuous improvement, innovation, and learning. It involves regular evaluation of improvement systems and innovation, communicating the costs and benefits to stakeholders, establishing rewards for these practices, and actively seeking and responding to feedback from stakeholders to enhance the culture of improvement and innovation.
BSBMKG623 Develop marketing plans
About Lesson

The 5 Whys technique is a problem-solving method that involves asking “why” repeatedly to get to the root cause of an issue. It encourages in-depth analysis by iteratively probing the reasons behind a problem. For each answer to “why,” another “why” is asked until a fundamental cause is identified. By exploring multiple layers of causation, it helps uncover not only the immediate symptoms of a problem but also the underlying factors contributing to it. This technique is valuable in process improvement, troubleshooting, and problem resolution, as it allows organisations to address the root causes rather than just addressing surface-level symptoms, leading to more effective and long-lasting solutions.

Previous
Next