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BSBCMM511 – Communicate with influence

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About Course

This unit invites you to embark on an exciting journey into the realm of persuasive communication, where you’ll discover the power of words, presence, and persuasion in shaping opinions, inspiring action, and driving positive change. Throughout this course, you’ll explore the art and science of effective communication, learning how to craft compelling messages, engage diverse audiences, and influence outcomes in both personal and professional contexts.

At the core of unit lies the recognition that effective communication is not just about transmitting information—it’s about creating connections, building relationships, and mobilising people toward shared goals. Whether you’re a seasoned leader, a budding entrepreneur, or an aspiring influencer, this unit offers invaluable insights and practical strategies for mastering the art of persuasion and making your voice heard in an increasingly noisy world.

Through a blend of theory, practice, and experiential learning, you’ll develop the skills and confidence to communicate with impact and authenticity. From honing your storytelling abilities to mastering nonverbal cues and navigating difficult conversations, you’ll gain the tools and techniques necessary to command attention, inspire trust, and catalyse change. Get ready to unleash your communication potential and become a persuasive communicator who can shape narratives, influence opinions, and make a lasting impact on the world around you!

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What Will You Learn?

  • 🎙️ Craft Compelling Messages: Develop the ability to craft persuasive and compelling messages tailored to specific audiences and communication objectives.
  • 🤝 Build Rapport and Trust: Cultivate interpersonal skills to build rapport, establish trust, and foster positive relationships with diverse stakeholders.
  • 📢 Master Persuasive Techniques: Explore a range of persuasive techniques, including storytelling, emotional appeal, and evidence-based arguments, to influence opinions and behaviours effectively.
  • 📚 Understand Audience Psychology: Gain insights into audience psychology and behavior to adapt communication strategies and tactics to resonate with different personality types and preferences.
  • 💬 Facilitate Engaging Presentations: Develop presentation skills to deliver engaging, impactful presentations that captivate audiences and inspire action.
  • 🔄 Navigate Resistance and Objections: Learn how to navigate resistance, objections, and challenging conversations with empathy, tact, and confidence, while still maintaining rapport and mutual respect.
  • 📝 Adapt Communication Styles: Recognise and adapt communication styles to accommodate cultural differences, situational contexts, and individual preferences for effective communication across diverse environments.
  • 🌟 Enhance Nonverbal Communication: Master the art of nonverbal communication, including body language, facial expressions, and vocal tone, to convey confidence, credibility, and authenticity.
  • 📊 Measure Communication Impact: Develop methods to measure the impact and effectiveness of communication efforts, including feedback mechanisms and performance metrics.
  • 🌱 Continuously Improve Communication Skills: Foster a commitment to lifelong learning and continuous improvement by seeking feedback, reflecting on communication experiences, and refining communication skills over time.

Course Content

Identify communication requirements
This topic focuses on effective communication by first confirming the authority to represent an organisation, adhering to policies and procedures. It involves identifying and managing confidential information while also understanding the audience's information needs and crafting communication in line with the communication's purpose.

Negotiating with Stakeholders
This topic focuses on negotiation skills to achieve mutually agreed outcomes. Negotiating with stakeholders involves the process of reaching mutually beneficial agreements or compromises with individuals or groups who have a vested interest in a particular project, decision, or outcome. It typically entails open communication, active listening, and finding common ground to address concerns, interests, and objectives. Effective negotiation with stakeholders is crucial in project management, business, and various other contexts to build consensus, resolve conflicts, and ensure that the needs and expectations of all parties are met.

Participate in and lead meetings
This topic covers effective meeting participation and leadership. It involves recognising the need for meetings, scheduling to accommodate stakeholders, preparing materials, conducting meetings, actively contributing to discussions, striving for consensus on meeting objectives, and summarising and distributing meeting outcomes to stakeholders.

Make presentations
Making presentations involves selecting suitable forums aligned with organisational goals, tailoring tone, structure, and style to the audience, and preparing presentations for specific outcomes. Presenters should encourage questions, follow up with stakeholders after the presentation, and evaluate their performance, identifying areas for improvement. This process ensures effective communication and engagement in line with organisational objectives.

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