Course Content
Identify communication requirements
This topic focuses on effective communication by first confirming the authority to represent an organisation, adhering to policies and procedures. It involves identifying and managing confidential information while also understanding the audience's information needs and crafting communication in line with the communication's purpose.
Negotiating with Stakeholders
This topic focuses on negotiation skills to achieve mutually agreed outcomes. Negotiating with stakeholders involves the process of reaching mutually beneficial agreements or compromises with individuals or groups who have a vested interest in a particular project, decision, or outcome. It typically entails open communication, active listening, and finding common ground to address concerns, interests, and objectives. Effective negotiation with stakeholders is crucial in project management, business, and various other contexts to build consensus, resolve conflicts, and ensure that the needs and expectations of all parties are met.
Participate in and lead meetings
This topic covers effective meeting participation and leadership. It involves recognising the need for meetings, scheduling to accommodate stakeholders, preparing materials, conducting meetings, actively contributing to discussions, striving for consensus on meeting objectives, and summarising and distributing meeting outcomes to stakeholders.
Make presentations
Making presentations involves selecting suitable forums aligned with organisational goals, tailoring tone, structure, and style to the audience, and preparing presentations for specific outcomes. Presenters should encourage questions, follow up with stakeholders after the presentation, and evaluate their performance, identifying areas for improvement. This process ensures effective communication and engagement in line with organisational objectives.
BSBCMM511 – Communicate with influence
About Lesson

Negotiation is a strategic communication process aimed at reaching a mutually acceptable agreement between parties with differing interests or objectives. It involves discussions and compromises to find common ground. For example, in salary negotiations, an employee may request a higher salary, while the employer seeks to control costs. Through dialogue and concessions, they eventually settle on a figure that satisfies both parties, demonstrating the core principles of negotiation: finding a middle ground and achieving a win-win outcome by addressing each party’s needs and concerns.

Negotiating with stakeholders is crucial in effective communication for several reasons:

  1. Alignment of Interests: Stakeholders often have diverse interests, goals, and priorities. Negotiation helps to find common ground and align these interests, ensuring that the communication and actions meet the needs of all parties involved.

  2. Conflict Resolution: Disagreements and conflicts can arise when stakeholder interests clash. Negotiation provides a structured approach to resolving conflicts and finding mutually acceptable solutions, preventing disputes from escalating and causing project delays or damage to relationships.

  3. Building Trust: Demonstrating a willingness to negotiate and consider stakeholder input fosters trust and credibility. This trust is vital for maintaining positive relationships, especially when stakeholders’ support and cooperation are essential for project success.

  4. Maximizing Value: Effective negotiation can lead to better outcomes, such as cost savings, improved project timelines, or increased stakeholder buy-in. It ensures that resources are utilized efficiently and that stakeholders perceive the value of their involvement.

  5. Risk Mitigation: Engaging in negotiation allows stakeholders to express concerns and potential risks, enabling proactive risk mitigation strategies. This helps prevent unexpected issues and ensures that stakeholders are well-informed and engaged in risk management.

  6. Sustainability: In projects with long-term implications, negotiation with stakeholders can lead to sustainable solutions that consider the broader social, environmental, and economic impacts. It promotes responsible decision-making that benefits not only the immediate stakeholders but also the community and environment.