Course Content
Develop a change management strategy
This topic revolves around developing a change management strategy within an organization. It begins with the identification of significant operational change needs, considering organisational goals, performance gaps, and factors like business opportunities or threats, along with management decisions. The subsequent step involves evaluating the risks and opportunities associated with these change requirements. Lastly, it emphasises the importance of consulting with stakeholders, specialists, and experts to validate the change management opportunities and processes, ensuring alignment with the organisation's goals and objectives.
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Implement a change management strategy
In the context of change management strategy implementation, this topic focuses on three key actions. First, it involves the allocation of necessary resources to the project and establishing clear reporting protocols with relevant stakeholders. Second, it emphasizes the development of a communication or education plan, which is created in collaboration with the appropriate personnel to ensure effective information dissemination. Finally, it encompasses the organisation and oversight of activities required for the successful execution of the communication or education plans, ensuring that the intended messages and changes are effectively delivered and understood by the target audience
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Evaluate a change management strategy
This topic pertains to the evaluation phase. It begins with an assessment of how well the communication or education plan has performed in achieving its objectives. It then involves the identification and addressing of any obstacles or barriers that may have emerged during the change process, aligning with risk management plans and organizational goals. Lastly, it underscores the importance of making necessary modifications to the communication or education plan to ensure that it remains in sync with the evolving objectives of the change program, ultimately enhancing its effectiveness.
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BSBLDR601 Lead and manage organisational change
About Lesson

Developing effective communication plans is essential when implementing change within an organisation. These plans serve various purposes, including decision-making, building stakeholder relationships, and enhancing the organisation’s reputation.

A well-structured communication plan should outline objectives, target audiences, key messages, communication channels, distribution methods, and responsible parties. It’s crucial to tailor messages to different stakeholder groups and consider factors like emotional appeal, language, and design. Communication channels can include emails, posters, handouts, websites, and social media. Regular review and adjustment of the plan are necessary to ensure it meets its objectives. Additionally, leaders should actively champion change, and organisational culture and behaviors should be considered in the change process.

Exercise Files
Sample change management comms plan.docx
Size: 35.37 KB