Identifying the need for change is a crucial aspect of the change management process. This involves recognising major operational shifts, prioritising change requirements, and consulting with various stakeholders, including staff and specialists. To enhance this process, organisations often employ change management theories and models.
One effective tool is the SWOT analysis, which evaluates internal strengths and weaknesses along with external opportunities and threats. It informs business planning, helping businesses leverage strengths, address weaknesses, pursue opportunities, and mitigate threats. This analysis aids decision-making, identifies areas for change, explores solutions, and aligns strategic planning with external factors. Monitoring the external environment is vital, as it can drive or impact change, requiring constant awareness through various channels like articles, LinkedIn, and conferences.