Maintaining a positive organisational image is essential. It involves professionalism, effective communication, and cultivating a culture of excellence. Two contrasting real-world examples illustrate the impact of these principles.
Organisation A, a tech giant, enjoys a positive image due to innovation and social responsibility. Conversely, Organisation B, a retail company, faces negative media coverage linked to unethical practices. These cases highlight how an organisation’s values and actions shape its reputation, influencing not only customers but also potential employees.