Course Content
Communicating your organisational mission and goals
This topic focuses on aligning an organisation's mission and goals with its strategic direction. It establishes links between these objectives and the responsibilities of various stakeholders, ensuring effective communication through suitable media and language. It also involves setting clear expectations, investigating incidents, and following organisational policies for communication.
Influencing groups and individuals
This topic involves decision-making in line with policies, promoting policy improvements, adapting to global and technological changes, and representing the organisation in media and community contexts.
Building and supporting teams
This topic focuses on effective team leadership. It involves assigning roles based on competencies and operational plans, providing necessary resources, cultivating a positive workplace culture, and encouraging teams to innovate in their approach to tasks.
Demonstrating personal and professional competence
This topic emphasises personal and professional growth by promoting ethical behaviour, adapting leadership and interpersonal styles, setting and pursuing objectives, and engaging in continuous professional development and networking.
BSBLDR602 Provide leadership across the organisation
About Lesson

Maintaining a positive organisational image is essential. It involves professionalism, effective communication, and cultivating a culture of excellence. Two contrasting real-world examples illustrate the impact of these principles.

Organisation A, a tech giant, enjoys a positive image due to innovation and social responsibility. Conversely, Organisation B, a retail company, faces negative media coverage linked to unethical practices. These cases highlight how an organisation’s values and actions shape its reputation, influencing not only customers but also potential employees.