Course Content
Communicating your organisational mission and goals
This topic focuses on aligning an organisation's mission and goals with its strategic direction. It establishes links between these objectives and the responsibilities of various stakeholders, ensuring effective communication through suitable media and language. It also involves setting clear expectations, investigating incidents, and following organisational policies for communication.
Influencing groups and individuals
This topic involves decision-making in line with policies, promoting policy improvements, adapting to global and technological changes, and representing the organisation in media and community contexts.
Building and supporting teams
This topic focuses on effective team leadership. It involves assigning roles based on competencies and operational plans, providing necessary resources, cultivating a positive workplace culture, and encouraging teams to innovate in their approach to tasks.
Demonstrating personal and professional competence
This topic emphasises personal and professional growth by promoting ethical behaviour, adapting leadership and interpersonal styles, setting and pursuing objectives, and engaging in continuous professional development and networking.
BSBLDR602 Provide leadership across the organisation
About Lesson

In today’s business world, how might an aspiring leader represent their organisation in the media?

The media, encompassing traditional outlets like television and newspapers as well as digital platforms such as social media and blogs, plays a significant role in shaping public perception. Here are several strategies an aspiring leader can employ to represent their organisation effectively in the media:

  1. Develop Media Literacy
  • Understand the Media Landscape: Leaders should be familiar with both traditional and digital media platforms. Knowing the nuances of each platform can help in tailoring messages effectively.
  • Stay Informed: Keep up with current events and industry trends to ensure that communications are relevant and informed.
  1. Establish a Clear Messaging Strategy
  • Consistent Messaging: Ensure that the core messages about the organisation’s mission, values, and objectives are consistent across all media appearances.
  • Tailor the Message: Adapt the messaging to fit the context of the media outlet or platform while maintaining the organisation’s core message.
  1. Build Media Relationships
  • Engage with Journalists: Build and maintain relationships with journalists and influencers in your industry. This can lead to more positive media coverage and opportunities to share your organisation’s story.
  • Be Accessible: Make it easy for media personnel to reach out for comments, interviews, and clarifications.
  1. Train for Media Interactions
  • Media Training: Undergo formal media training to learn how to handle interviews, press conferences, and unexpected questions with poise and confidence.
  • Practice: Regular practice sessions, including mock interviews and press conferences, can help in refining messages and delivery.
  1. Leverage Social Media
  • Active Presence: Maintain an active and professional presence on relevant social media platforms to communicate directly with your audience.
  • Engage with Your Audience: Use social media to engage in conversations, address concerns, and showcase the organisation’s achievements and values.
  1. Manage Crisis Communications
  • Prepare a Crisis Communication Plan: Have a clear plan in place for managing communications during a crisis to ensure swift and coherent responses.
  • Be Transparent and Accountable: In times of crisis, transparency and accountability go a long way in maintaining trust.
  1. Demonstrate Thought Leadership
  • Share Expertise: Use media appearances to share insights, trends, and thought leadership related to your industry, which can elevate the organisation’s standing in the public eye.
  1. Monitor and Respond to Media Coverage
  • Media Monitoring: Regularly monitor media coverage about the organisation to understand public perception and respond when necessary.
  • Feedback Loop: Use feedback from media engagements to improve future interactions and strategies.
  1. Ethical Considerations
  • Integrity and Honesty: Always communicate truthfully and ethically, maintaining the integrity of the organisation.
  • Respect Confidentiality: Be mindful of confidentiality and legal considerations when speaking to the media.