BSBMKG623 Develop marketing plans

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About Course

This unit addresses the process of preparing, writing, and finalising a marketing plan. In the preparation phase, you’ll conduct thorough market research, consult with key stakeholders to gather additional context, and review any previous marketing plans and performance data. This information will be compiled to form the foundation for the marketing plan.

When it comes to writing the marketing plan, you’ll define clear marketing objectives aligned with organisational goals and targets. Based on these objectives and considering legal and ethical requirements, you’ll craft marketing strategies. Additionally, you’ll develop a budget, timeline, and action plan that supports these strategies. To ensure accountability and performance assessment, you’ll establish a marketing performance review strategy.

In the finalisation phase, you’ll communicate the marketing plan to relevant stakeholders for approval within the specified format and timeframe. Adjustments may be made based on feedback from key stakeholders. Finally, you’ll distribute the marketing plan for implementation and ensure it is stored in accordance with organisational policies and procedures. This unit equips you with the skills needed to effectively create and implement marketing plans that align with organisational objectives.

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What Will You Learn?

  • ๐Ÿ“Š Analyse Market Trends: Develop the ability to analyse market trends, consumer behavior, and competitor activities to inform the development of a comprehensive marketing plan.
  • ๐ŸŽฏ Set Clear Objectives: Establish clear and measurable marketing objectives that align with organisational goals and target market needs.
  • ๐Ÿ“ˆ Conduct Market Research: Demonstrate proficiency in conducting market research, including gathering data, interpreting insights, and identifying opportunities for strategic marketing initiatives.
  • ๐ŸŒŸ Create Targeted Segmentation: Segment target markets effectively based on demographic, psychographic, and behavioral factors to tailor marketing strategies and messages for maximum impact.
  • ๐Ÿ“ Develop Positioning Strategies: Develop positioning strategies that differentiate products or services in the marketplace and resonate with target audience preferences and needs.
  • ๐Ÿ“ฑ Utilise Digital Marketing Channels: Explore and utilise a range of digital marketing channels, including social media, content marketing, and email campaigns, to reach and engage target audiences effectively.
  • ๐Ÿ”„ Implement Marketing Tactics: Implement a variety of marketing tactics, such as advertising, promotions, and public relations activities, to achieve marketing objectives and drive brand awareness and sales.
  • ๐Ÿค Collaborate with Stakeholders: Collaborate with internal and external stakeholders, including cross-functional teams and marketing agencies, to coordinate marketing efforts and maximise campaign effectiveness.
  • ๐Ÿ“Š Monitor and Evaluate Performance: Develop systems to monitor and evaluate marketing performance metrics, analyse results, and make data-driven adjustments to optimise campaign outcomes.
  • ๐Ÿš€ Continuously Improve Marketing Strategies: Foster a culture of continuous improvement by reflecting on marketing strategies, identifying lessons learned, and refining approaches to enhance future marketing planning and execution.

Course Content

Prepare to write marketing plan
This topic involves preparing to write a marketing plan by researching market conditions, consulting with stakeholders, reviewing previous plans and performance, and gathering necessary information for plan development.

Write a marketing plan
In this topic you'll create a marketing plan by establishing marketing objectives aligned with organisational goals, crafting strategies in compliance with legal and ethical standards, setting budgets and timelines, outlining action plans, and creating a performance review strategy to assess organisational performance against marketing objectives.

Finalise marketing plan
In this stage, you'll conclude your marketing plan by presenting it to relevant stakeholders for approval, making necessary adjustments based on their feedback, distributing the finalised plan for implementation within set timeframes, and ensuring it's stored in accordance with organisational policies and procedures.

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