It may be most appropriate to present your marketing plan via a formal presentation. A good presentation strategy is to focus on your target audience and their needs. In this case as the marketing opportunities need to be approved by decision makers, the presentation is most likely to be a formal presentation at a meeting.
Regardless your information should be organised into an introduction, main concepts and a conclusion. You can also use a range of presentation aids such as:
- data projector equipment and peripherals
- audio and visual recordings
- charts, diagrams, images
- whiteboard/smart board and markers
- lighting and sound and the facility.
Also consider some techniques to make presentations interesting such as:
- using a statistic, a story or a piece of pop culture to make a powerful impression
- being bold and unexpected with your slides
- adding humour appropriately
- making noteworthy statements and asking your audience questions
- using images, not text.
- standing up, moving around and using the space
- ending with a bang, such as a compelling call to action, a rhetorical question, or a meaningful quotation.
Verbal and non-verbal communication skills are also vital. Effective verbal communication requires solid speaking and listening skills on the part of the presenter.
For post presentation evaluations, consider these models for future reference: