A strategy commonly utilised for marketing is the “Marketing Mix“. This tool is made up of four variables known as the “Four P’s” of marketing. The marketing mix blends these variables together to produce the results it wants to achieve in its specific target market.
We will focus only on the 4 Ps model, though there are now many examples of the model that expands to as many as 7 Ps. Business Queensland has a great interactive tools looking at the expanded model. For interest, you can read through the larger model and see if the content would be more beneficial.